About Us

Since 1994, Silhouett has proudly stood as a family and woman-owned
brand, dedicated to crafting timeless, feminine elegance with a steadfast
commitment to uncompromising quality.
The Silhouett story
Silhouett’s journey began in South Africa in the 1980s when Susan
Bezuidenhout, a farmer’s wife and skilled seamstress, founded her own
clothing manufacturing company. Under her expert and skilful
leadership, the business flourished and thrived. After several successful
years in business, Susan made the choice to sell the company and
relocated to Hartenbos, in the beautiful Garden Route region.
In 1994, while traveling through Asia, Susan’s daughter, Marlett
discovered her passion in the bustling textile markets of Thailand.
Inspired by her mother’s entrepreneurial spirit, Marlett, a B.Com
graduate and talented seamstress herself, realised she wanted to follow
in her mother’s footsteps.
Upon their return to South Africa, the first shipment of garments from
Thailand arrived, and shortly after, Silhouett made its debut at a
seasonal market in the seaside town of Hartenbos.
As the brand grew, this dynamic mother-daughter duo sought a
permanent home for Silhouett, and in 2012, they opened their first
dedicated space at The Goodshed in Mossel Bay, all the while
continuing to showcase their range at major festivals across South
Africa, including Nampo, Aardklop, and KKNK.
2013 marked a pivotal moment for the two women with the opening of
Silhouett’s flagship store at Langeberg Mall in Mossel Bay, followed by
the opening of a third location at the Garden Route Mall in George in
2018.
Today, under the expert leadership of Marlett, Silhouett continues to
thrive and evolve, reaching new heights of success. Marlett continues to
bring unwavering pride and dedication to every step of the process,
carefully guiding each stage - from procurement and design to
manufacturing.

Silhouett today
Thirty years later, our dedication to creating beautifully crafted pieces
remains at the heart of everything we do.
Each Silhouett piece is thoughtfully crafted to embody the strength and
grace of the women who wear them.
We blend timeless sophistication with authentic personal style, ensuring
that our garments move effortlessly from a busy workday to a special
occasion.
The Silhouett range
Our signature cotton and linen range, sourced from South Korea and
manufactured exclusively for us, has been a part of our story since the
beginning, bringing with it a legacy of quality and longevity.
Linen and cotton are renowned for their lightweight feel, durability, and
effortless care.
These breathable, natural fabrics provide comfort in any season; linen
softens and becomes more beautiful with time, while cotton offers a soft,
smooth touch that ensures long-lasting wear.
The dyeing process
Sillhouett’s cotton and linen garments are overdyed to our exclusive
colour palette.
First, the garment is manufactured in its natural, raw colour. Next, it is
dyed at a high temperature to ensure the dye fully penetrates the fibres.
After dyeing, the garment is rinsed in cold water to remove any excess
dye, then air-dried and finally, steam-ironed for a polished finish.
The overdyeing process allows for a richer, layered look, with variations
in tone and colour that create a beautiful, unique aesthetic.
Experience the Sihouett way
We warmly invite you to discover our beautiful range of timeless clothing.
Please visit us at any one our three Garden Route locations:
- Garden Route Mall, George – Shop 5 (next to Woolworths)
- Langeberg Mall, Mossel Bay – Shop 16 (next to Clicks)
- The Goodshed, Bland Street, Mossel Bay

The Silhouett journey
Our journey has been nothing short of a blessing, and we are deeply
grateful to every woman who has chosen to wear our garments. With
each purchase, you become an integral part of the Silhouett story, and
we are honoured to be a part of yours.
1994
Silhouett is born, initially offering imported shirts from Thailand.
1996
Silhouett showcases its garments at KKNK in Oudtshoorn, an annual
presence from 1996 to 2018.
1997
Expansion into imports from Korea, focusing on cotton, garment-dyed
pieces.
2000
Silhouett clothing appears at major South African festivals, including
Nampo in Bothaville (2000 – present) and Aardklop in Potchefstroom
(2000 – 2019).
2008
Opening of Silhouett exhibition/store at the Convenience Centre in Diaz
Beach, Mossel Bay (2008 – 2013).
2010
Silhouett debuts at the Bloemfontein Arts Festival (2010 – 2013).
2012
Launch of our store at the Goodshed in Mossel Bay.
Exhibition at SARCDA, a leading wholesale expo at Gallagher Estate in
Johannesburg (2012 – 2019)
2013
Opening of our retail store in Mossel Bay at Langeberg Mall.
2016
Begins exhibiting at Innibos Arts Festival in Nelspruit (2016 – 2019).
2018
Opening of our retail store in George at the Garden Route Mall.
2020
Covid presents immense challenges but leads Silhouett onto a new
path, expanding our range to include linen.
2023
Complete revamp of our Goodshed location.
2024
Highly anticipated renovation of our Langeberg Mall store.